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拼多多试水批发业务欲抢食阿里微商供应市场? - 站长搜索
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拼多多试水批发业务欲抢食阿里微商供应市场?

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2020-07-27 15:52:06 转载来源: 界面新闻

(原标题:拼多多试水批发业务,“一件代发”欲抢食阿里微商供应市场?) 记者 | 林北辰图片来源:受访者提供7月27日,界面新闻记者获悉,拼多多近期对商家上线了一项新业务,名为“多多批发”,目前场景还未搭建完成,但已对商家开放申请。据拼多多上某日化商家提供的截图,拼多多的商家页面近期新增一项“供货管理”功能,在供货管理端,拼多多上线了两个新服务:批发供货与一件代发

(原标题:拼多多试水批发业务,“一件代发”欲抢阿里微商供应市场?)

记者 | 林北辰

图片来源:受访者提供

7月27日,界面新闻记者获悉,拼多多近期对商家上线了一项新业务,名为“多多批发”,目前场景还未搭建完成,但已对商家开放申请。

据拼多多上某日化商家提供的截图,拼多多的商家页面近期新增一项“供货管理”功能,在供货管理端,拼多多上线了两个新服务:批发供货与一件代发。

批发供货作为一个新的场景模块,根据最新的页面截图显示“市场还在搭建中”,但该商家透露,目前拼多多商家已经可以对小二提报这项业务。

一件代发业务则指的是采购商将订单委托给供货商发货,供货商按照订单需求,把货品发送到不同的地址,并提供售后等相关配套服务。

目前,拼多多的“一件代发”主要展示地为拼多多旗下团购小程序“快团团”的商品货架,但这个商品货架目前只对“微信实货商”开放。

对拼多多而言,要跟上体量和GMV的高增长,对商家运营的重视本是一种必然,然而本次的“多多批发”业务却不由让人想到阿里巴巴1688的业务模式――作为国内最大的B2B业务平台,1688的业务正是为商家批发供货,平台成立至今已超过20年。

1688旗下采源宝是1688微供业务中主要针对微商代理开发的一款独立App,微商代理可通过该App查看自己供应商发布的商品和动态。换言之,采源宝做的事情正是拼多多的“一件代发”,本质都是为没有货的微商做代发与售后。

不过,拼多多要做批发、和阿里1688竞争,除了对产业带的改造,最大的问题是如何抢食1688创立这么多年以来“打下的江山”。

批发业务上线后,拼多多与阿里巴巴的核心电商体系愈发相似:前有聚划算VS“百亿补贴”的用户黏性之争,后有C2M、产业带改造的深度比拼。

在对商家的运营上,多多批发上线后,对商家业务再度与阿里重合,B系业务如何争夺也将成为日后的看点。

标签: 多多 试水 批发 业务 欲抢 阿里 微商 供应 市场


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