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苏宁易购818战报:互联网销售同比增长107% - 站长搜索
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苏宁易购818战报:互联网销售同比增长107%

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2020-08-19 10:32:06 转载来源: 网易科技报道

苏宁易购发布818超级战报,战报数据显示,7月31日至8月18日期间,苏宁易购互联网销售同比增长107%。其中家电品类互联网销售同比增长129%,家装品类互联网订单量同比增长330%,苏宁超市订单量同比增长达到141%,新增SUPER会员超100万

苏宁易购发布818超级战报,战报数据显示,7月31日至8月18日期间,苏宁易购互联网销售同比增长107%。其中家电品类互联网销售同比增长129%,家装品类互联网订单量同比增长330%,苏宁超市订单量同比增长达到141%,新增SUPER会员超100万。


今年818期间,苏宁易购与抖音达成全面合作,818当天由贾乃亮和关晓彤携手打造的“超级买手”直播专场观看人次超5000万,销售额破2.3亿元。此外,苏宁易购与东方卫视联手打造的苏宁30周年818超级秀,全网观看人次突破1.4亿。

与此同时,818期间,苏宁易购家电3C以旧换新订单量环比今年618增长112%,其中手机以旧换新订单量最高日峰值达到去年818日峰值的25倍,80%的用户选择一站式以旧换新。

值得一提的是,苏宁家乐福到家业务环比上月订单量增长280%,苏宁菜场单店单日平均订单数超过325单,社区服务场景受到更多用户欢迎。

与此同时,基于苏宁易购与英雄联盟职业联赛以及斗鱼直播等合作,电竞游戏人群也疯狂在苏宁易购下单,818期间游戏本、电竞手机、电竞鼠标、键盘等电竞游戏装备销售同比增长156%。

此外,苏宁超市酒水订单量同比增长340%,苏宁超市美妆产品销售额同比增长241.75%。

苏宁金融数据显示818期间,苏宁金融任性付平台交易量同比增长206%,免息订单占比90.55%。(一橙)

标签: 苏宁 易购 战报 互联网 销售 同比 增长 107%


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