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苹果微软都中招 三星新平板广告延续腹黑

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2014-03-23 21:08:34 转载来源: 网络整理/侵权必删

苹果微软都中招 三星新平板广告延续腹黑类型:原创 作者:王腾 时间:2014-03-22 05:30:00广告一直都是三星用来嘲笑竞争对手的一种方式,就在三星最新推出的平板广告中,三星不仅讽刺了自己的竞争对手苹果同时也把微软和亚马逊同时带上,在广告中三星与苹果iPad Air对比,贬低iPad抬高自己。在个别的功能上进行宣传,从而达到推广自己产品的目的

苹果微软中招 三星新平板广告延续腹黑

类型:原创 作者:王腾 时间:2014-03-22 05:30:00

广告一直都是三星用来嘲笑竞争对手的一种方式,就在三星最新推出的平板广告中,三星不仅讽刺了自己的竞争对手苹果同时也把微软和亚马逊同时带上,在广告中三星与苹果iPad Air对比,贬低iPad抬高自己。在个别的功能上进行宣传,从而达到推广自己产品的目的。

苹果微软都中招 三星新平板广告延续腹黑

视频中的第一部分(视频会议)

广告的第一个场景设定在出差旅途中两个人同时在用平板进行视频会议,其中一个人用的是苹果的iPad Air,另外一个则是用着三星的Galaxy Pro 10.1,在会议过程中苹果是无法做到在一个屏幕下同时运行两个程序的,而三星则可以。

苹果微软都中招 三星新平板广告延续腹黑

视频第二部分(讽刺微软Surface)

三星在这则广告中对于Surface的描述更为恶毒。广告中,一男一女左一句右一句调侃一位看似老实正在使用Surface的男士。女士说,请把你的笔记本挪一下,老实男尴尬又小心翼翼地说,这其实不是笔记本,是Surface。旁边的另一位男士就开口了,“它有键盘啊,而且还有电池基座”,女士接着说,“还有鼠标”。瞬间把气氛降至冰点,不仅讽刺了微软同时也对微软的Surface进行嘲讽,就跟当时的IBM嘲笑苹果的Macbook Air一样。

苹果微软都中招 三星新平板广告延续腹黑

第三部分(苹果、亚马逊都被黑)

第三部分这里有人用苹果iPad,有人用亚马逊Kindle Fire,也有人用微软Surface。当然在使用过程中其他两款产品无法同时打开两个程序,而微软的Surface其实是可以同时打开很多程序的,同时也讽刺了亚马逊说其设备只能看书,应用程序太少。这则广告中都在突出三星新系列平板的分屏功能以及其便携性,不仅讽刺了苹果同时也把微软带下了水。

标签: 苹果 微软 中招 三星 新平板 平板 广告 延续 腹黑


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