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爱奇艺成立遍知教育龚宇:用"淘宝"逻辑做在线教育 - 站长搜索
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爱奇艺宣布整合爱奇艺知识、爱奇艺教育、电视果、萌状元,正式成立“遍知”教育,打造在线教育内容分发和运营平台,全面赋能海量eKOL、eMCN及教育机构。在谈及遍知教育成立初衷时,爱奇艺创始人、CEO龚宇表示,“做教育与做娱乐本质上是两大生态系统,同时我们也看到了在线教育仍有巨大空间,为了让教育在未来实现更好、更深入地发展,我们将遍知教育独立出来,并在内容、技术、流量等方面加持,助力遍知教育的未来发展

爱奇艺宣布整合爱奇艺知识、爱奇艺教育、电视果、萌状元,正式成立遍知”教育,打造在线教育内容分发和运营平台,全面赋能海量eKOL、eMCN及教育机构。

在谈及遍知教育成立初衷时,爱奇艺创始人、CEO龚宇表示,“做教育与做娱乐本质上是两大生态系统,同时我们也看到了在线教育仍有巨大空间,为了让教育在未来实现更好、更深入地发展,我们将遍知教育独立出来,并在内容、技术、流量等方面加持,助力遍知教育的未来发展。龚宇强调,创新的商业模式、流量优势、科技赋能是遍知教育的三大亮点。”


发布会现场,遍知教育CEO周柳青宣布发起“遍知天下名师计划1.0”。未来,遍知教育将孵化超百家规模化eMCN机构,打造超万名eKOL名师,并提供百亿流量加持,全方位赋能、挖掘海量潜力教师。

龚宇他指出,遍知教育软硬一体化的优势可以把内容直接快捷地传递给学生,并通过应用人工智能、区块链、数字版权保护等技术,确保内容上传、版权保护、渠道分发等全环节的安全与透明,增加内容提供方、服务提供方、平台、用户等多方之间的信任程度,降本增效,真正实现D2C。

针对遍知的D2C模式,龚宇认为,可以将遍知的模式理解为“淘宝”的逻辑,在遍知平台会有eKOL(个人名师)提供内容、服务,同时,也会有服务名师的eMCN(教育MCN)、教育机构等将课程发布至平台。遍知教育本身不生产内容,而是做教育内容的分发与运营,服务于这些海量的eKOL、eMCN、教育机构。目前国内大规模教育平台并未应用D2C模式,属于教育领域的商业形态创新应用。(彭丽慧)

标签: 爱奇 成立 遍知 教育 龚宇 淘宝 逻辑 在线教育


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