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支付宝App下架29款用户不满意产品

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2021-04-30 08:18:53 转载来源: IT之家

从蚂蚁集团消保专项行动“蚂蚁315”获悉,该公司已在内部启动产品健康度计划,所有上线支付宝 App 的产品和功能都要考核用户满意度,如用户满意度持续垫底,将对相关产品进行改造或下线。截至目前,29款用户满意度不佳的产品已被下架

从蚂蚁集团消保专项行动“蚂蚁315”获悉,该公司已在内部启动产品健康度计划,所有上线支付App 的产品和功能都要考核用户满意度,如用户满意度持续垫底,将对相关产品进行改造或下线。截至目前,29款用户满意度不佳的产品已被下架

蚂蚁集团产品委员会负责人表示,产品上线的初衷是满足用户需求、获得用户满意,倘若没有获得用户认可,如使用人数持续下滑、用户投诉率持续走高,就应该反思产品价值,对产品进行改造。如改造后用户满意度仍然垫底,则执行下线。

截至目前29款用户满意度不佳的产品已经下线。“产品下线过程中,我们会谨慎、妥善地处理相关商家、用户的使用情况,做好告知、交接等工作,并提供替代使用方案,防止造成商家和用户不便。”

同时,蚂蚁也在不断根据用户反馈进行相关产品改造。例如,支付宝首页腰封广告增加“不感兴趣”按钮、推送消息可分类按需关闭、小额免密自动扣款可集中管理等。

前不久支付宝 App 已经上线“消费者权益保护频道”,让消费者一站式管理相关服务;“支付宝开放平台”推出“商家防跑路套餐”,防范预付费模式下商家跑路陷阱等。

标签: 支付 App 下架 29款 用户 不满意 产品


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