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Instagram在美国的移动用户数超Twitter - 站长搜索
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Instagram在美国的移动用户数超Twitter

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2014-03-31 08:47:03 转载来源: 网络整理/侵权必删

Instagram在美国用户数情况Twitter在美国的移动用户数AS网站目录 韦德 3月27日编译Twitter再次迎来不好的消息,市场研究公司eMarketer公布最新报告称,Facebook旗下的照片分享应用Instagram在美国的移动用户数量已经超过Twitter。eMarketer的数据显示,去年Instagram在美国的移动用户数接近3500万,高于Twitter移动应用的3080万

Instagram在美国的移动用户数量超过Twitter

Instagram美国用户数情况

Instagram在美国的移动用户数量超过Twitter

Twitter在美国的移动用户数

AS网站目录 韦德 3月27日编译

Twitter再次迎来不好的消息,市场研究公司eMarketer公布最新报告称,Facebook旗下的照片分享应用Instagram在美国的移动用户数量已经超过Twitter。

eMarketer的数据显示,去年Instagram在美国的移动用户数接近3500万,高于Twitter移动应用的3080万。

扎克伯格本周宣布,Instagram全球的月活跃用户数已经超过2亿,较Facebook 2012年收购Instagram时的数字增长了五倍多。不过,Twitter仍拥有数量庞大的PC端用户数,该公司此前宣称桌面端和移动用户月活跃用户数共计2.4亿。

Instagram凭借其强大的滤镜效果赢得了青少年青睐,这也帮助Facebook得以留住一部分已经对主流社交网络感到厌倦的年轻人。

扎克伯格本人也对收购Instagram的交易感到满意。Instagram是Facebook收购的第一家公司,在被收购后Instagram保持独立运营,同时可以享受Facebook的资源。此外,Facebook的首席财务官大卫·伊博斯曼(David Ebersman)表示,Instagram的表现超出Facebook的预期,证明了公司并购战略取得了成功。

Instagram近期才允许营销商购买付费广告,其正逐渐与品牌营销商建立业务关系。本月,Instagram宣布,首次与广告代理商Omnicom达成合作。

eMarketer的分析师Deborah Aho-Williamson指出,Instagram目前快速发展,品牌广告商也将Instagram视为一个不错的用来展示图片和视频的品牌平台。不过,这位分析师表示,考虑到Instagram专注于分享照片、视频和小图案,而Twitter主要关注实时信息和新闻,Instagram不太可能从Twitter那抢走广告商,其在商业化的过程中还要克服很多困难。

值得一提的是,Twitter近日也对其移动应用进行了完善,并推出了照片人物标签功能,用户对此褒贬不一。

标签: Instagram 美国 移动 用户数 Twitter


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