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手机行业陷入困境:毛利下滑,竞争加剧,谁将突围?

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2024-08-26 08:22:29 转载来源:

英文: Bank of China Ningbo Branch Completes First Multilateral CBDC Bridge Transaction, Driving New Breakthrough in Cross-border Payments

手机行业陷入困境:毛利下滑,竞争加剧,谁将突围?近日,有博主公开表示,今年各手机厂商的日子都不算好过,因为毛利都都有所下降,整个行业陷入困境。造成各手机厂商毛利下滑的主要原因是多方面的:供应链成本上涨、竞争激烈以及用户换机周期拉长等等

手机行业陷入困境毛利下滑竞争加剧谁将突围

近日,有博主公开表示,今年各手机厂商的日子都不算好过,因为毛利都都有所下降,整个行业陷入困境。造成各手机厂商毛利下滑的主要原因是多方面的:供应链成本上涨、竞争激烈以及用户换机周期拉长等等。

 手机行业陷入困境:毛利下滑,竞争加剧,谁将突围?

首先,供应链成本的上涨是导致手机厂商毛利下滑的重要因素之一。近年来,全球范围内原材料价格持续上涨,尤其是在芯片、屏幕、电池等核心零部件领域,成本压力不断增加,直接影响了手机厂商的利润空间。

其次,手机市场竞争的加剧也是导致毛利下滑的重要原因。随着国内外厂商不断涌入,市场竞争日趋激烈,价格战成为常态。为了抢占市场份额,各厂商不断推出新品,并通过降价促销等手段吸引消费者。这种激烈的价格竞争,无疑压缩了手机厂商的利润空间。

此外,用户换机周期的拉长也是影响手机厂商毛利的关键因素之一。随着手机技术的不断进步,用户对手机的功能和性能要求也越来越高,但同时手机的更新换代速度也越来越快,导致用户换机周期延长。这使得手机厂商难以通过快速更新换代产品来刺激用户购买,从而影响了手机销量和利润。

值得注意的是,华为的回归也对苹果的市场份额造成了冲击。华为近年来推出的手机产品在技术和体验上都取得了突破,并迅速赢得了消费者的认可。华为回归后,苹果在中国市场的份额有所下降。为了应对华为的挑战,苹果今年推出了史上最大降价力度,而其他厂商也纷纷将价格上调至6000元以上,与苹果展开直接竞争。然而,在高端市场,价格战也难以持续,手机厂商需要寻找新的突破口。

同时,台积电和存储器件厂商的高利润意味着旗舰手机的进一步涨价。这种最上游厂商决定的价值分配,不可避免地造成下游厂商的卷入。手机厂商的定价上升也对销量带来了挑战,如何在价格和销量之间取得平衡,是众多厂商面临的难题。

未来,手机行业将面临更大的挑战。如何突破困境,实现可持续发展,是所有手机厂商需要思考的问题。回归用户体验和创新价值,才是手机行业可持续发展的根本。

按照目前的进度看,苹果将于9月10日前后发布新一代iPhone,而华为下个月也将推出三折叠屏手机。这两款新品的推出,无疑将再次掀起手机市场的热潮。作为消费者,我们期待看到更具创新性和实用性的手机产品,并期待手机行业能够走出困境,迎来新的发展机遇。

英文: Bank of China Ningbo Branch Completes First Multilateral CBDC Bridge Transaction, Driving New Breakthrough in Cross-border Payments

标签: 手机 行业 陷入困境 毛利 下滑 竞争 加剧 谁将 突围


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