日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨

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2024-09-30 16:50:16 转载来源:

日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨在近日召开的"亚洲品牌大会"上，世界品牌实验室（WorldBrandLab）发布了2024年亚洲消费者"国民品牌"忠诚度调查结果。调查显示，日本消费者的国民品牌忠诚度依然最高，高达84%，稳居榜首

日本 国民 品牌 忠诚度 蝉联 榜首，中国 大陆 消费者对本土品牌热情高涨

在近日召开的"亚洲品牌大会"上，世界品牌实验室（WorldBrandLab）发布了2024年亚洲消费者"国民品牌"忠诚度调查结果。调查显示，日本消费者的国民品牌忠诚度依然最高，高达84%，稳居榜首。韩国紧随其后，忠诚度达到75%。随着国潮的兴起，中国大陆消费者对本土品牌的热度持续走高，由十多年前的36%已增长至70%，排名第三。

日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨

中国大陆：抖音成国民第一品牌，本土品牌热度持续攀升

日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨

中国大陆消费者最喜爱的10大品牌中，抖音凭借其强大的用户粘性和多元化的内容生态，成功登顶榜首，成为中国大陆消费者心目中的第一品牌。茅台和微信紧随其后，凭借其在各自领域的强大品牌影响力，分列第二和第三名。其他入选的中国本土品牌还有小米、华为、海尔和波司登，这些品牌在各自领域也展现出强劲的竞争力，并获得了中国大陆消费者的认可。

日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨

日本：7-11蝉联榜首，丰田和优衣库位列前三

日本国民品牌忠诚度蝉联榜首，中国大陆消费者对本土品牌热情高涨

在日本消费者最喜爱的10大品牌中，便利店巨头7-11凭借其便利的购物体验和丰富的商品种类，蝉联榜首，成为日本消费者心目中的最佳品牌。丰田和优衣库凭借其在汽车和服装领域的领先地位，分别位列第二、第三名。

韩国：三星稳居首位，现代和LG紧随其后

作为韩国最具有世界影响力的品牌，三星依然是韩国消费者心目中的第一品牌，其在电子产品领域的领先地位和强大的品牌影响力，使其稳居榜首。现代和LG紧随其后，凭借其在汽车和电子产品领域的领先地位，获得了韩国消费者的认可。

此次调查结果反映出亚洲消费者对品牌的喜好和忠诚度正在不断变化。中国大陆消费者对本土品牌的热情高涨，体现了国潮的兴起和消费者对本土品牌的认可。日本消费者对国民品牌的忠诚度依然很高，体现了其对传统品牌的信任和认可。韩国消费者则对创新和科技充满热情，三星、现代和LG等科技和制造业巨头，深受韩国消费者的喜爱。

随着亚洲经济的持续发展和消费水平的不断提高，亚洲消费者的品牌偏好和忠诚度将继续发生变化。未来，哪些品牌能够赢得亚洲消费者的青睐，值得我们拭目以待。

标签: 品牌日本国民忠诚度蝉联榜首中国大陆消费者