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蜗牛10日将发布虚拟运营品牌 - 站长搜索
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蜗牛10日将发布虚拟运营品牌

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2014-04-08 16:03:51 转载来源: 网络整理/侵权必删

蜗牛10日将发布虚拟运营品牌类型:厂商稿 作者:蜗牛 时间:2014-04-08 14:47:12近期,一个个虚拟运营品牌如雨后春笋般冒出头来,民营企业入主基础电信业的速度正逐步加快。作为唯一一家拿下牌照的游戏企业,蜗牛公司也将于4月10日正式公布其虚拟运营品牌

蜗牛10日发布虚拟运营品牌

类型:厂商稿 作者:蜗牛 时间:2014-04-08 14:47:12

近期,一个个虚拟运营品牌如雨后春笋般冒出头来,民营企业入主基础电信业的速度正逐步加快。作为唯一一家拿下牌照的游戏企业,蜗牛公司也将于4月10日正式公布其虚拟运营品牌。据悉,发布会将在北京召开,蜗牛公司除正式公布虚拟运营品牌以外,还将有可能正式发行蜗牛的170号段,并率先开始预订。

据相关业内人士分析,蜗牛于今年一月份获得虚拟运营商牌照。在目前已有的19家虚拟运营商中,蜗牛是唯一一家游戏企业。而游戏业被认为是最具盈利能力的互联网产业,加之蜗牛也是在前期准备阶段中表现较出色的一家,因此10日的发布会吸引了业内人士的极大关注,蜗牛会公布怎样的品牌名称和品牌定位也让人充满遐想。

拿到虚拟运营商牌照后,蜗牛提出了“手游虚拟运营商”的概念,意在把移动转售业务合理运用到移动游戏领域,以体现虚拟运营商追求差异化发展和专注细分市场的宗旨。蜗牛将利用自身作为多年游戏研发商的经验,充分整合通信与游戏资源,用游戏的理念去设计、生产、营销与服务通信产品。

在前期的准备阶段中,蜗牛已经有了不少动作。1月份,蜗牛携手TCL推出了蜗牛版idol X+,该手机专为手游玩家定制,高配置和高性能保证了完美的游戏体验,面市后深受玩家欢迎。3月初,蜗牛手游平台“免商店”正式上线,以免费流量服务为最大特色,玩家在平台内下载游戏产生的流量费全部由蜗牛买单,部分游戏下载后在畅玩时也无需流量费。目前,免商店已在浙江、福建、江苏三省开启测试体验,受到了广大玩家的热捧,客户端的激活量与注册量短时间内呈现几何式增长,让免费流量下载手游成为了一个热潮。而就在前段时间,蜗牛CEO石海成功拨通了蜗牛首个170号,通话连线中语音质量始终清晰稳定,这预示着蜗牛的虚拟运营业务即将正式启动。

新品牌对外发布后,蜗牛势必会将现有几个板块串联起来,以新品牌为基调构建整个移动转售业务。据了解,在10日的发布会上,蜗牛有可能正式对外推出自己的170号段,这个时间点也早于其它的虚拟运营商,将成为业内普遍关注的一个焦点,这也就意味着蜗牛的170号段用户或将成为我国第一批170号段用户。届时蜗牛的170号段将会是怎样的资费模式,虚拟运营品牌是否会包含其他的业务模式,这些都令人十分期待!

关于蜗牛移动

作为唯一一家游戏企业拿下虚拟运营商牌照,蜗牛公司内部成立移动事业群,并制定了从研发型企业向平台运营商跨越式转变的移动战略,同时致力于打造最好的“手游虚拟运营商”。蜗牛移动主推的蜗牛手游平台“免商店”已正式上线,以免费流量下载为最大特色,玩家在平台内下载游戏产生的流量费全部由蜗牛买单,部分游戏畅玩时也无需流量费,平台先期在浙江、福建、江苏三省开启免流量体验,深受广大玩家热捧。

标签: 蜗牛 10日 发布 虚拟 运营 品牌


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