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蘑菇街华丽转身再受投资人热捧 完成新一轮超两亿美元融资 - 站长搜索
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蘑菇街华丽转身再受投资人热捧 完成新一轮超两亿美元融资

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2014-06-06 13:52:10 转载来源: 网络整理/侵权必删

近日,蘑菇街已完成新一轮超过两亿美元的融资,投后估值十亿美元。蘑菇街的本轮融资受到国内外多家知名投资机构的争相追捧,最终由厚朴投资、挚信资本等数家基金共同领投,启明创投、IDG资本、高榕资本等基金也参与了投资,同时得到了以太资本作为财务顾问的全程协助,让蘑菇街的被关注度持续攀升

近日,蘑菇街完成新一轮超过两亿美元的融资,投后估值十亿美元。蘑菇街的本轮融资受到国内外多家知名投资机构的争相追捧,最终由厚朴投资、挚信资本等数家基金共同领投,启明创投、IDG资本、高榕资本等基金也参与了投资,同时得到了以太资本作为财务顾问的全程协助,让蘑菇街的被关注度持续攀升。此前,蘑菇街还得到过贝塔斯曼亚洲投资基金、挚信资本、启明创投和IDG资本等机构的投资。

经过三年多的发展,蘑菇街已经积累了近8千万用户,手机月活跃用户更是了超过3500万,成为了国内女性购物社交分享平台毋庸置疑的领导者。

2013年底蘑菇街推出了优店平台,在未经使用任何促销手段的情况下,单月销售额即突破了3亿元,并且超过60%来自移动平台。此举让蘑菇街从原有的筛选、推荐转变为服务女性用户的垂直电商。商业模式的结构性转变,令蘑菇街能够掌控商家品质、商品质量、售后服务水平,更加灵活高效地持续提升消费者购买体验,使之一跃成为女性时尚消费品零售领域的领衔品牌。

在美国备受推崇的Pinterest国际业务负责人近期专门到杭州探班蘑菇街,对其创新的商业模式给予了相当高的评价。

两亿美金将延续蘑菇街以客户、技术、员工为本的经营理念,更多的资源投入到消费者体验提升、商家平台建设、团队发展等领域。近期还将在开源技术领域投入一定的资源,回报开源社区对蘑菇街及所有创业团队的支持。

标签: 蘑菇街 华丽 转身 再受 投资人 热捧 完成 新一轮 一轮


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