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微软首款手机,耗费10亿美元

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2014-07-07 15:34:48 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):微软首款手机,耗费10亿美元 2010年5月微软发布了其首款自家品牌的手机:KIN ONE和KIN TWO。不知各位用户是否还有印象?微软将这两款手机定位于“社交手机”,目标为15到30岁之间的用户

AS网站目录(www.adminso.com):微软首款手机耗费10亿美元

2010年5月微软发布了其首款自家品牌的手机:KIN ONE和KIN TWO。不知各位用户是否还有印象?微软将这两款手机定位于“社交手机”,目标为15到30岁之间的用户。

KIN ONE和KIN TWO由夏普打造,基于Windows CE,具备众多常见的功能,首先便是名为KIN Loop的全新开始屏幕,可让用户随时了解Facebook、Twitter或MySpace的新鲜事。这两款手机还提供云存储服务,访问微软Zune音乐服务。微软自豪地表示:“社交网络完全渗入到了这两款手机中。”

微软与Verizon合作,独家在美国发售KIN手机,KIN ONE售价50美元,KIN TWO售价100美元,需要签订两年合约。不过结果证明微软整个计划非常糟糕:消息称发售头一个月这两款手机的销量仅为500;其他消息则称KIN的注册用户已有8000。无论如何,微软还是在不到两月后决定停产KIN手机,同时取消在欧洲发售以及打造KIN新设备的计划。

微软KIN计划估计投入了10亿美元,包括2008年收购Danger, Inc.的5亿美元。

微软将这两款手机失败的原因归咎于Verizon糟糕的市场营销。不过KIN手机无法访问任何应用商店,也无法访问游戏应用,甚至没有日历、导航、预测性文本输入,也无法安装即时信息应用。总体看来,这两款设备定价不合理。

微软于2010年下半年取消了KIN手机社交网络和以数据为中心的功能,再次发布更为简单的功能机:KIN ONEm和KIN TWOm,售价更低。不过Verizon的销量还是不理想。

后来史蒂夫鲍尔默宣布KIN“分散了WP的注意力”,最终KIN团队(大部分员工来自于Danger)被纳入了Windows Phone部门。

(via:PhoneArena)

标签: 微软 首款 手机 耗费 亿美元


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