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商务租车市场BAT又到齐了 百度或将投资易到用车 - 站长搜索
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商务租车市场BAT又到齐了 百度或将投资易到用车

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2014-08-05 06:22:58 转载来源: 网络整理/侵权必删

晨报讯(记者 韩元佳)昨日,易到用车宣布,将与百度联手推出商务租车服务“百度专车”。至此,BAT(百度、阿里巴巴、腾讯)三巨头再碰头,商务约租车市场的大战一触即发

晨报讯(记者 韩元佳)昨日,易到用车宣布,将与百度联手推出商务租车服务“百度专车”。至此,BAT(百度、阿里巴巴、腾讯)三巨头再碰头,商务约租车市场的大战一触即发。

据悉,“百度专车”将以百度地图作为平台,易到用车为车辆租赁合作方,首先发布Android版本。易到用车公关总监胡绪雷对北京晨报记者表示,百度公司将在百度地图中内置商务租车功能,易到用车是目前唯一的服务提供商。

商务租车正成为国内互联网公司新的竞争领域。易观数据显示,2014年第1季度中国互联网租车市场规模达32.5亿元,环比增长19.9%。2013年中国互联网租车市场规模达到81.60亿元。

巨大的市场前景吸引巨头们动作连连。阿里巴巴投资的快的打车于7月初宣布推出“一号专车”,从出租车打车市场切入商务租车市场,目前已在北京、上海、杭州等几个大城市上线。另有消息称腾讯正在借助旗下滴滴打车组建商务租车团队,预计8月底正式上线,名为“U优打车”。与此同时,国外租车软件公司Uber近日高调入华,并采用比出租车高不了多少的价格抢市。

相比阿里和腾讯,百度略显沉默。此前,有消息显示百度曾内部研发一款与滴滴、快的相同的打车App产品,但临近上线最终落马。百度地图也支持叫车服务,但相比一直高调宣传的以团购为代表的本地生活市场,百度在用车市场上一直没有找到清晰路径。

“对于易到用车而言,与百度合作可以获得百度地图的巨大流量以及品牌效应。”胡绪雷表示。虽然此次合作停留在产品层面,但易到用车内部人士向北京晨报记者透露,易到用车与百度的接触已经不是一天两天了。而据媒体报道,百度或将战略投资易到用车,金额在3亿美元左右。对此,该内部人士表示:“看缘分吧。”

标签: 商务 租车 市场 BAT 到齐 百度 或将 投资 用车


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