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苹果欲压低Beats Music价格与Spotify竞争 - 站长搜索
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苹果欲压低Beats Music价格与Spotify竞争

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2014-10-04 08:54:02 转载来源: 网络整理/侵权必删

BI中文站 10月4日报道据科技博客Recode的皮特-卡夫卡(Peter Kafka)报道称,苹果正在与唱片公司谈判,试图降低其音乐流媒体服务的价格。据悉,苹果准备以每月不足10美元的价格来推广其音乐流媒体服务——很可能是重新改版后的Beats Music

苹果欲压低Beats Music价格与Spotify竞争

BI中文站 10月4日报道

据科技博客Recode的皮特-卡夫卡(Peter Kafka)报道称,苹果正在与唱片公司谈判,试图降低其音乐流媒体服务的价格

据悉,苹果准备以每月不足10美元的价格来推广其音乐流媒体服务——很可能是重新改版后的Beats Music

卡夫卡的报道称,苹果的相关谈判由高级副总裁埃迪-库伊(Eddy Cue)主导,目前正处于初级阶段。但是,历史经验表明,苹果有可能会在这些谈判中获得成功。

此前,在音乐应用商店iTunes首次推出之前,史蒂夫-乔布斯(Steve Jobs)也与唱片公司有过类似的谈判,最后让iTunes的根据音乐菜单点播歌曲的模式广受欢迎。

乔布斯也曾遭到来自唱片公司的阻力,但是他们最终妥协了。这种情况也可能会发生当前的谈判之中。

最近,苹果还成功地就其支付平台Apple Pay与信用卡发行商洽谈了合作事宜。

库伊与唱片公司的谈判也可能会采用类似的框架。与苹果合作可以让这些唱片公司在CD唱片销量大跌的情况下开拓新的营收来源。

现在,人们普遍认为,就连iTunes的音乐点播模式也变得过时了。

当前最受欢迎的音乐流媒体服务是Spotify、Rdio和Rhapsody,它们每个月仅收取10美元的费用,用户可以获得无限制的音乐流媒体服务。Beats Music现在也收取同样的费用,但是由于它在今年才推出,用户数量相对少很多。要让用户从竞争对手那里转到Beats Music,它就必须压低价格。(乐学)

【美国Business Insider作品(简称“作品”)的中文翻译权及中文版版权均归腾讯公司独家所有。未经腾讯公司授权许可,任何组织、机构或个人不得对作品进行中文翻译或对作品中文版本实施转载、摘编或其他任何形式的使用行为,违者腾讯公司将追究其法律责任。】

苹果欲压低Beats Music价格与Spotify竞争

标签: 苹果 压低 Beats Music 价格 Spotify 竞争


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