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多家主流零售商向Apple Pay说“不” - 站长搜索
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多家主流零售商向Apple Pay说“不”

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2014-10-11 17:31:56 转载来源: 网络整理/侵权必删

据国外媒体的报道,苹果公司在上月的发布会上正式推出了移动支付平台Apple Pay,该平台可以让用户在无需信用卡的情况下通过iPhone或Apple Watch的“点击支付”功能来完成支付交易,非常方便快捷。尽管苹果有意将Apple Pay打造成最安全有效的移动支付解决方案,但目前一些主流零售商们对此并不“感冒”,他们认为这个新兴的支付平台并不符合自己的发展愿景

据国外媒体的报道,苹果公司在上月的发布会上正式推出了移动支付平台Apple Pay,该平台可以让用户在无需信用卡的情况下通过iPhone或Apple Watch的“点击支付”功能来完成支付交易,非常方便快捷。尽管苹果有意将Apple Pay打造成最安全有效的移动支付解决方案,但目前一些主流零售商们对此并不“感冒”,他们认为这个新兴的支付平台并不符合自己的发展愿景。

苹果在发布会上推出Apple Pay时曾表示该平台已经与美国三大信用卡VISA、万事达和美国运通,以及花旗、大通、富国等大银行达成合作,但要想将其真正普及推广到零售业之中,苹果在赢得商家认可与肯定方面还有很长的路要走。

外媒Daily Dot日前整理了一份向Apple Pay说“不”的零售商名单,其中不乏一些知名零售巨头,包括电子零售巨头百思买、时装零售商H&M、皮革零售商Coach、服饰零售商Belk、高档床上和家庭用品连锁店Bed Bath & Beyond、西尔斯百货、折扣零售商Kmart、英国石油公司、美国大众超市、必胜客、肯德基、星巴克、Chipotle餐厅等企业。

作为苹果的老牌合作伙伴,百思买这次也没有给苹果“留情面”,该公司认为自己的连锁店无需支持苹果的Apple Pay。百思买此前曾与同为零售商团体Merchant Customer Exchange会员的沃尔玛达成合作,双方有可能会在未来一起研发自有的移动支付系统,所以双方在上月曾表示他们暂不打算支持Apple Pay。“尽管我们目前不会支持Apple Pay,但是我们将会继续对其和其它支付平台进行评估,”百思买的发言人杰夫・谢尔曼(Jeff Shelman)在接受Daily Dot采访时这样说道。

而星巴克的iOS应用尽管已经兼容了Apple Pay,但是其零售店内却并未安装对应的NFC支付终端,毕竟星巴克已经拥有比较成熟的支付方案,所以Apple Pay对于星巴克的吸引力并不大。

另据了解,苹果计划在iOS 8.1中正式激活Apple Pay服务,并可能会在16日的发布会上宣布这一消息。

译者:唐克

标签: 多家 主流 零售商 Apple Pay


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