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结婚扎堆推动淘宝婚庆服务 成交涨874倍 - 站长搜索
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结婚扎堆推动淘宝婚庆服务 成交涨874倍

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2012-10-22 17:10:28 转载来源: 网络整理/侵权必删

据淘宝数据,去年,淘宝上提供婚庆服务的日均店铺数仅为600个,而今年已增至4740个,涨幅达690%,日均上架商品数也有671%的增长。扎堆结婚除了推动婚庆服务业的线上扩张之外,也导致了费用的增加。

  “真的不要再结婚了,我求求你们,我真的没有钱了!!!”一到“金九银十”,网上就有不少人发出此类哀叹,因为这个黄金时间扎堆结婚的人还真不少。淘宝数据显示,在今年“金九银十”期间,购买婚庆用品的人数比去年同期高出109%。而扎堆结婚的直接结果就是线上婚庆服务类产业的快速扩张。

  据淘宝数据,去年,淘宝上提供婚庆服务的日均店铺数仅为600个,而今年已增至4740个,涨幅达690%,日均上架商品数也有671%的增长。在此期间的成交笔数就比去年同期多了11.4倍,而成交额更是疯涨874倍

  此外,婚纱摄影也是线上本地商场占有量增长速度非常快的一个行业。做为淘宝本地生活服务的重点类目之一,婚纱摄影行业具有强烈的本地市场优势,目前日均商品浏览量超25万人次,日均成交额破百万,且后续发展潜力旺盛。数据显示,在今年的“金九银十”期间,婚纱摄影类的成交额就已达500万,同比去年上涨了390%。

  扎堆结婚除了推动婚庆服务业的线上扩张之外,也导致了费用的增加。由于服务种类呈现多样性,所以越繁复的服务费用就越高。数据显示,婚庆服务的人均消费在一年内增长了4倍,迈上了千元水平。

标签: 结婚 扎堆 推动 淘宝 婚庆 服务 成交 874倍


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