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太烦!Instagram大规模植入15秒视频广告 - 站长搜索
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太烦!Instagram大规模植入15秒视频广告

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2014-10-31 15:23:28 转载来源: 网络整理/侵权必删

站长搜索讯日前,Facebook旗下手机照片分享工具Instagram,开始推出视频广告。一年前,Instagram开始实施广告营收计划,最初显示图片广告

太烦!Instagram大规模植入15秒视频广告

站长搜索讯日前,Facebook旗下手机照片分享工具Instagram,开始推出视频广告

一年前,Instagram开始实施广告营收计划,最初显示图片广告。而在过去半年中,Instagram进行了视频广告的测试,如今测试结束,全面对广告主开放。

Instagram的视频广告长度为15秒钟,为自动强制播放。第一批视频广告主包括迪斯尼、动视公司等。

Instagram方面对媒体证实了视频广告正式上线,未来广告主数量将逐步增加。据称,视频广告采取定向传播方式,不同地区的手机用户,在Instagram照片流中看到的广告有所不同。

去年Instagram推出图片广告时,一些用户曾表示不满,认为干扰了纯净的看图体验。

去年,李维斯牛仔裤曾经在Instagram播出图片广告,九天时间内一供覆盖了740多万美国受众。Instagram称,广告主取得了不错的营销效果。

由于母公司Facebook已经是上市公司,Instagram扩大广告营收在预料当中。去年,曾有美国投行分析师预测,Instagram在2014年的广告收入将达到3.4亿美元,从而成为Facebook业绩和股价的一个重要驱动力量。(晨曦)

标签: 太烦 Instagram 大规模 植入 15秒 视频 广告


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