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苏宁月底将推对公理财产品

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2014-03-04 10:53:11 转载来源: 网络整理/侵权必删

文/张睿据苏宁内部人士透露,本月底苏宁将针对供应商及商户正式推出“对公理财”产品。不同于苏宁此前联合广发、汇添富推出的货币基金型理财“零钱宝”,苏宁正对商户的理财产品对接的是银行理财

文/张睿

苏宁内部人士透露,本月底苏宁将针对供应商及商户正式推出“对公理财产品

不同于苏宁此前联合广发、汇添富推出的货币基金型理财“零钱宝”,苏宁正对商户的理财产品对接的是银行理财。

上述人士表示,从去年下半年开始,苏宁就开始着手“对公理财”产品的调研和规划,目前已经与国内多家银行接触,并与近10家银行达成战略合作意愿。

本月底推出的“对公理财”是与国内一家银行定制的产品,商户可以直接通过存放在易付宝内的营收款购买理财产品,省去线下购买的繁琐流程。上述人士同时强调,“因为是苏宁和银行专属定制,收益将高于同类银行理财产品。”

除易付宝购买外,该理财产品还支持企业网银直接购买,支持的银行包括工商银行、交通银行等8家银行。

苏宁对购买商户不做限制,无论大小企业均可购买。不过现在只支持线上渠道购买。

据了解,苏宁的互联网金融市场的战略将围绕商业零售主业,根据消费者、平台商户、上游供应商等各生态链环节的信贷和理财需求,开发相应的对公和对私的信贷和理财产品。

标签: 苏宁 月底 对公 理财 产品


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