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淘宝旅行启用新品牌“飞猪” - 站长搜索
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淘宝旅行启用新品牌“飞猪”

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2014-10-24 05:41:29 转载来源: 网络整理/侵权必删

北京商报讯(记者 程拓)记者昨日获悉,阿里巴巴分拆旗下“淘宝旅行”业务成立独立公司,并将推出全新在线旅游独立品牌“飞猪”。在业界看来,启用独立品牌表现出阿里对于在线旅游业务的重视

北京商报讯(记者 程拓)记者昨日获悉,阿里巴巴分拆旗下“淘宝旅行”业务成立独立公司,并将推出全新在线旅游独立品牌飞猪”。在业界看来,启用独立品牌表现出阿里对于在线旅游业务的重视。

据了解,淘宝旅行是类似于去哪儿网的搜索比价平台,原属阿里航旅事业部之下,但阿里集团对于其独立运营酝酿已久,不过一直未有实质进展。当被问及淘宝旅行独立后是否会转型,阿里官方仅表示确实有在线旅游业务的进展。

不过一位业内人士分析,结合淘宝旅行的近期动作,其未来可能会更加注重酒店板块。今年9月底阿里曾大手笔斥资28.1亿元入股石基信息,而后者占据全国五星级酒店管理系统90%份额。

在机票预订领域,由于供应商多,比价搜索平台可以很好地生存,但酒店预订领域的供应商集中度高,已被携程、艺龙几大OTA垄断,长此以往,比价搜索平台在酒店预订领域会陷入无法比价的窘境。淘宝旅行独立运作一旦成真,石基信息与淘宝旅行的整合,将有利于其在酒店板块的扩张。

标签: 淘宝 旅行 启用 新品牌 品牌 飞猪


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