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苹果收购Beats,花32亿美元为的是苹果电视

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2014-05-20 17:40:36 转载来源: 网络整理/侵权必删

AS网站目录(www.adminso.com):苹果收购Beats,花32亿美元为的是苹果电视 乔布斯传记的作者Walter Isaacson周一和“冒牌乔布斯”博客的博主Dan Lyons交流。Walter Isaacson说,他认为苹果若是以32亿美元收购声乐设备商Beats,更多是为了内容和Jimmy Iovine,软件和硬件是次要的

AS网站目录(www.adminso.com):苹果收购Beats,花32亿美元为的是苹果电视

乔布斯传记的作者Walter Isaacson周一和“冒牌乔布斯”博客的博主Dan Lyons交流。Walter Isaacson说,他认为苹果若是以32亿美元收购声乐设备商Beats,更多是为了内容和Jimmy Iovine,软件和硬件是次要的。

Walter Isaacson引用了他写的乔布斯传记部分内容,说苹果可能看重的是Jimmy Iovine在业界的影响力。传记中,Jimmy Iovine在2002和2003年曾经说,苹果应该收购环球集团,包括电影和音乐,这样就可以保证苹果从世界最大的制作公司之一获得稳定的音乐和影视内容。

Walter Isaacson现在相信,苹果收购Beats是为了影视。苹果CEO Tim Cook可能会让Jimmy Iovine负责苹果的数字内容业务,并且为传言很久的苹果电视作准备。去年十一月,有报道称苹果将电视计划束之高阁,原因就是缺乏内容。

但是Walter Isaacson认为,在过去Jimmy Iovine还有显著能力帮苹果达成相关合约。现在情况变得很复杂了。一些业界观察者都不看好苹果收购Beats,认为对一个流行外设产品和新兴流媒体音乐公司来说,32亿美元出价过高。

标签: 苹果 收购 Beats 亿美元 为的是 电视


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